Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences doremember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action."
Georges Duhamel, the humanitarian. What has he to say? To answer this we must at first know what he wishes to say-what he considers his goal and whether he obtains it.
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Diagnostik und Therapie aus dem Blickwinkel des Sprachtherapeuten: wann ist welche Therapie sinnvoll und warum
didaktisch wertvolle Aufbereitung mit vielen �berschriftebenen, Kastenformaten zu Definitionen, Fallbeispielen, Exkursen, Evidenzbasierung, Interdisziplin�ren Besonderheiten